Building a relationship with your customers is vital. It’s not a case of, thanks for your money… see-ya! Always show them that you care about the service they receive during the purchase, and after. Relationships are cultivated over time, not in an instant.
Think of ways to have the slight edge over your competitors when it comes to your customer service. What can you do differently that will make you stand out?
Think of ways to over-deliver so that your client receives more than they expected and more than they paid for.
Offer your clients the opportunity to feedback their comments regarding their experience. It shows you care and that you are listening.
Offer something with a personal touch, perhaps your direct number or a handwritten note of thanks.
Offer your customers some form of reward for buying from you. This can be in the form of rewards that build over time like with a loylty card or a reward that is an instant benefit of buying your product or service.
Make a note of your clients’ birthdays and send them a birthday card each year. You can even include discounts for your products/service.
Communicate with your customers frequently. That way you stay at the forefront of their mind should they want to buy from you again, or when they want to refer a new customer to you.
Always let your clients know their custom is appreciated and you will stand a much better chance of getting repeat business and referral business.