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Your Twitter account is something that should be handled with care.  It represents your brand.  It represents you.  What you say to the world, or in front of the world, either promotes you and your business or turns people off.

Reading tweets produces an internal dialogue.  Are you ensuring the internal dialogue that your tweets produce, are conducive to positively enhancing your brand’s reputation?

We all spring clean our Twitter accounts from time to time by adding or removing those that we wish to follow or ‘unfollow’.  During such a recent spring clean I avoided adding and removed the following.  Perhaps you do the same:

Fake tweeters – those that tell you that they ‘like to help people’ and how wonderful they are but refuse to help you in a reciprocal way when they realise you’re a much bigger success than they had first anticipated.  Due to their own insecurities it would appear, they don’t want to help you.  Their statements of how lovely and helpful they are suddenly become apparent as farcical.  (FACADE: Fools Are Caught As Deceit Emerges.)

Boasting tweeters – Do your followers care that you have purchased a ticket to fly around the world, first class, for the next 12 months, or are you turning them off with your bragging?  Whether showing off on Twitter or in person, it’s rarely seen in a positive light.  Share your good news with your nearest and dearest if you want to, but telling everyone around the globe about your new expensive purchase is not necessarily the best way to attract people towards you as a person or a business.

Non-original tweeters – the people that constantly re-tweet others’ messages but never give their own thoughts and advice.  This essentially says that you either can’t be bothered or have nothing original to say.  If you want to promote your brand and your expertise then you need to add value to others by offering them your unique insights, not just the regurgitation of everyone else’s.

One of the aims of business Twitter accounts is to build rapport and relationships.  The relationships are usually forged offline by consolidating the rapport built online.  If rapport isn’t being built in the first instance, then the relationship will not form, and that impacts on the future success of your business.

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